This past week the 2010 New Media Academic Summit was held at NYU. One of the most interesting panel discussions covered the new models for media brands. Or more correctly, how every company - and person - can be a media brand and what it means for existing media, advertising, and product/service
New Business Model: Killing Papers Once And For All
“The Washington Times Tries to Reinvent Itself," New York Times Jan. 27, 1992 via Bill on Capitol Hill ...well at least as they had been know. Before, “publishing” meant printing information on sheets of paper. The Internet, in particular Google and social networking sites, disrupted this
Business Model: The Walled Garden of Ads… Apps
Beet.TV caught up with Marc Ruxin, Chief Innovation Officer of Universal McCann, to get the inside scoop on Madison Avenue's take on the current state of digital advertising. It should come as no surprise to anyone that both advertisers and their creative houses are on a quest to deliver messages
How Do You Achieve Better Strategic Planning Results?
picture by Eliya The following is a guest post by Martin Harshberger President of Measurable Results LLC, and Bottom Line Coach. I think strategic plans have gotten a bad rap. If you believe the research most companies don't even have one even though it is said that over 75% of businesses
A Business Innovation Practice That Attracts Success
The art of innovation involves asking questions. Lots of them. Here is a list of ten of the right questions to ask as you endeavor to make your business model better. If you ask these questions as part of your routine, you will demonstrate that your clients, partners, and champions matter. What
Strategic Value: What Do You Bring To The Table?
A few months ago I started using the tagline ‘solves the tough[est] problems’. The use of a branding tagline is not the story. Companies have been at this for centuries and people have earned them since the beginning of time... think John the Great. What interested me during the development and
Business Model Development Tip: Discover the Game Changer
What do you do when all of your analysis and strategic planning ending up with answers that suggest “stay the course”? Especially when there is no evidence to support a shift but your gut is telling you to move. Business and strategic plans can be great operational tools if they are appropriately
Media Reforestation – the ‘un’ business model
When you think about media business models the last thing that would come into your mind is the desired outcome being unassigned, unknown, and just plain old out in the wind. But this exactly what Steve Ruble believes will happen; media weaving an even tighter connection between those initiating the
New Publishing Financial Model; Pull Out The Old Number 2s
We got it, the print news business model of yore is gone. Properties that can deliver more targeted results at a lower expense with quicker turn times have a way of prevailing. Now, Facebook is piling on... but wait it is also the key to a model that can save traditional publishing entities? Look