We continue our investigation of the methods we can employ to expanding businesses into new markets. Inside today’s video we will focus on equity investment options. If the initiating entity can stand the potential short-term valuation hit they can be positioned to reap the benefit of
6 Best Business Development Pillars
Business Manifesto Yesterday’s conventions don’t mesh with our today. CLIENT NOURISHMENT is too important to be served by a commodity One size fits none. Don’t force your market to adapt to you. Develop a solution, message, and system that fits their need, situation, and decision-making
Strategic Value: What Do You Bring To The Table?
A few months ago I started using the tagline ‘solves the tough[est] problems’. The use of a branding tagline is not the story. Companies have been at this for centuries and people have earned them since the beginning of time... think John the Great. What interested me during the development and
One Billion (yes, capital B) Smartphones by 2014
According to a recent post on Strategy Eye: The number of smartphone users is set to quadruple in the next five years as demand for the device shifts from early adopters to general consumers, according to Parks Associates. The report forecasts that more than 1.25bn people will own a smartphone by
Top 3 Ways Businesses Use Foursquare
According to digital marketing agency PushOn businesses are using Foursquare, the location-based social network, in a number of ways. The top three are: Reviews - gaining customer feedback; Rewarding customers for taking prescribed actions related to their businesses in the form of special