When you think about media business models the last thing that would come into your mind is the desired outcome being unassigned, unknown, and just plain old out in the wind. But this exactly what Steve Ruble believes will happen; media weaving an even tighter connection between those initiating the
New Publishing Financial Model; Pull Out The Old Number 2s
We got it, the print news business model of yore is gone. Properties that can deliver more targeted results at a lower expense with quicker turn times have a way of prevailing. Now, Facebook is piling on... but wait it is also the key to a model that can save traditional publishing entities? Look
The Future of Magazines, Not… well Maybe.
This article ran in was a recent post on the paidContent site. It takes a high level look at the production and expense implications (business models) associated with re-imaging magazines for the soon to be released iPad. Makes you wonder if specific publications can gain a comparative advantage if
Top 5 Insights From Mobile Upfront 2010
I had the pleasure last week of being able to attend the 2010 Mobile Upfront Conference. Yes, most of the panel dialog was around advertising but I have two very sound reasons for being interested not only in the space but also in the insights of those in the interactive/digital media world that