While I never going into depth about the finds, I do encourage you check them out if they sound interesting.
Nielsen: PCs, ereaders are taking the backseat to tablets
It should come as no surprise that a recent Neilson study showed that tablets are pulling consumers away from desktop PCs, but did you know that it is also taking a big bite out of laptops, e-readers and portable media players as well? Amazingly the device categories that showed the largest usage gains after tablet ownership, connected internet tv (21%) and portable gaming console (26%), had respectively only a 1% and 3% attrition rate (stopped using because of tablet ownership).
It should come as no surprise that a recent Neilson study showed that tablets are pulling consumers away from desktop PCs, but did you know that it is also taking a big bite out of laptops, e-readers and portable media players as well? Amazingly the device categories that showed the largest usage gains after tablet ownership, connected internet tv (21%) and portable gaming console (26%), had respectively only a 1% and 3% attrition rate (stopped using because of tablet ownership).
Great list, this stroll down memory lane demonstrates why business people need to expose their assumption to market scrutiny during the development process. Game changes all that defied outdated business models.
P.S. I use the first as a teaching tool in my entrepreneurship class.
This is a summary of Steve Rubel’s AdAge article that looks at how media brands are facing increased competition from the popularity of several upstart content curators. The underlying drivers are the rapid rise of mobile devices, remixing technologies and paywalls.
The following two posts are part of Entrepreneur Magazine’s ‘Finding Customers’ series.
Another article to include in the ‘should we be focused on social media or social network’ debate. This post dissects a recent Forrester Research report, which conclude that some 62% of online retailers believe that social media’s impact remains unclear. Just remember that one needs to have both client acquisition and retention to achieve a truly sustainable business. One of the most important boxes on the Business Model Canvas is ‘Customer Relationships’. This is where social efforts are a very strong tool; they allow you to pull the market’s pulse directly into your business operations.
Question: will mobile significantly change their game? Or does it even the playing field for brick-n-mortar retailers?
For those that do and even those that don’t believe that social marketing help small businesses, we can all agree that the best marketing results are had when messages where the most eyeballs are focused. Then we all need to take a look at the mobile marketplace. Over 70% of the world’s population has a mobile subscription, and mobile users are highly active. Of the ten ways discussed the one that has had the largest impact is number five, pulling individuals to your site / message with mobile barcodes — also known as a Quick Response or QR codes. Although somewhat new to the US marketplace they are prevalent throughout the rest of the world. It’s one to watch in 2011.