Today’s tip comes from marketing expert Robert Middleton.“…the Holidays are the best time to market your business – especially if you’re a service business owner. Why? Because your best overall marketing tactic is networking and networking is a natural over the Holidays…
5. Have a strategy for staying in touch. What good does it do if you connect with all these people and they never hear from you again? Don’t fall into the rut of suggesting you should get together for lunch sometime. Instead, if appropriate say, “You know I have something I think you’d enjoy receiving. I’m doing a new newsletter every quarter on HR issues for managers. If you give me your card I’ll put you on my list.””
Robert puts out a weekly newsletter that is always a great read. You can sign-up for it over at ActionPlan.com
picture by Glug London via Flickr.com